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The Prix Pictet aims to uncover photographs that communicate important messages about global environmental and social issues within the broad theme of sustainability. No preference is given to any particular kind of photographic material, technique or creative route, nor are any of these excluded from consideration. An artist using photographs, for example, is judged by precisely the same criteria as a photojournalist or a commercial photographer,or a professional in another field for whom photography may be no more than one of many tools. In arriving at their final decision on the award, the judges make no distinction between photographs of different genres, nor do they assume different potential types of audience for any class of photograph.

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